While BCG’s new report highlights the diversity of Internet usage in the five countries, two key differences between the BRICI countries and more developed economies are the lower levels of home Internet access and home PC ownership. There are two principal responses: mobile broadband usage and Internet cafes. Thus BCG reports the BRICI mobile broadband user base tripled in the last three years, and that, for example, more than half of Internet users in rural China go online at Internet cafes.
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